How to List on Flipkart & Become a Best Seller — Complete SEO Guide for New Sellers
Quick summary: This post explains exactly how to create Flipkart listings that rank and convert — title rules, ideal character lengths, image and video tips, SEO placement, clean specifications, pricing & offers, review strategy, fulfilment and a ready-to-paste template for any product category.
Pro tip: Copy the templates at the bottom and paste directly into your Flipkart seller panel. Use accurate, numeric specs — complete listings rank higher.
Why listing quality matters
Flipkart’s search and ranking rely heavily on both product data quality and real customer behaviour (clicks, conversion, returns, reviews). A well-structured listing gives you higher Click-Through-Rate (CTR) and higher conversion — the engine that pushes products toward the Best Seller badge.
1. Product Title — the single most important text
Recommended length: 100–200 characters. Keep it clear and keyword-rich, but not spammy.
Structure (use this order):
Brand + Primary Keyword/Product Type + Main USP (feature) + Size/Quantity/Variant
Example:
FOURTH GEAR L-Glutamine 100% Pure Micronized | 5000mg Per Serving | Unflavoured Muscle Recovery Supplement – 300g
Tips:
- Put the brand first for brand recognition and trust.
- Include the exact searchable keyword (e.g., "running shoes men", "4K smart TV").
- Avoid filler words, emojis, or ALL CAPS.
- Use separators like "|" or "-" to keep the title scannable.
2. Key Highlights (the 5-point elevator pitch)
Flipkart shows short highlights above the description — these must be crisp and benefit-driven (max ~160–200 characters each).
Example (5 highlights):
- 100% Pure & Micronized for Fast Absorption
- 5000mg L-Glutamine per Serving for Recovery
- Unflavoured — Mixes Easily with Water or Shakes
- Lab Tested & Trusted by Athletes
- 300g — 60 Servings (Value Pack)
3. Product Description — sell in plain language
Recommended length: 500–1,800 characters for consumer categories. Use short paragraphs and bullet lists. Include main keywords naturally 2–3 times.
Structure:
- Short intro: what the product does (1–2 short sentences).
- Bulleted features: 5–8 bullets, each with a benefit (not just specs).
- Why choose your brand: trust points (warranty, testing, endorsements).
- Usage instructions or care (if applicable).
- Call-to-action: "Add to cart", "Limited stock" (only if true).
Writing tone & SEO
- Use the primary keyword near the top.
- Write for humans first — natural language converts better than keyword-stuffed text.
- Use customer-focused benefits: "reduces fatigue", "suitable for sensitive skin".
- Keep one-sentence paragraphs where possible; mobile readers skim.
4. Specifications & Attributes — fill every field accurately
Flipkart’s filters and category matching depend on attribute fields (brand, material, color, weight, model, warranty). Missing or incorrect attributes = lower visibility.
Always include (if relevant):
- Brand, Model Number, Manufacturer
- Weight / Quantity / Dimensions
- Material or main ingredient (e.g., 100% cotton / 18K gold plated)
- Colour / Variant names
- Warranty details and country of origin
5. Images & Video — make them professional
- Recommended size: 2000 x 2000 px (square) or high-res landscape — white background for main image.
- Minimum 5–7 images: main, back, side, lifestyle (in-use), close-up of material/texture, infographic with specs, packaging.
- Upload a short 30–60 sec product video showing use-case and unboxing if possible.
- Infographics should highlight 3–6 benefits — use readable fonts and icons.
6. Pricing, Offers & Shipping
- Check competitor prices and position yourself (value, premium or budget).
- Use simple discounts: % off, bank offers, cashback — these increase CTR.
- Consider Flipkart promotions and sponsored ads to get early traction.
- Fast shipping options (Flipkart Fulfilment / Smart Fulfilment) improve conversion and earn trust.
7. Reviews, Ratings & Customer Service
- Encourage buyers to review (include a polite message in the package).
- Respond to negative reviews with empathy and resolution — public replies help other buyers.
- Maintain low return rate: accurate listing and good packaging reduce returns.
8. SEO Keywords — where to put them
- Title: primary keyword once.
- Highlights: include 1–2 keywords where natural.
- Description: 2–3 natural appearances of main keyword + 2–4 related keywords.
- Backend attributes: include synonyms and long-tail phrases sellers commonly search for.
9. Fulfilment & Inventory Strategy
Use Flipkart’s fulfillment (FBB/FMS) when you can — faster delivery and priority placement help sales. Always keep inventory numbers updated — out-of-stock hurts ranking.
10. How Flipkart decides Best Seller tags (what matters)
- Sales velocity compared to category peers (volume & consistency).
- CTR & conversion — good creatives + accurate copy increase these.
- Low return rate and high review ratings.
- Listing completeness & use of platform features (videos, offers, FBF).
Checklist before you hit Publish on Flipkart
- Title: 120–180 chars, contains primary keyword
- 5 Highlights: benefit-led
- Description: 500–1,200 chars with bullets
- Images: 7 high-res images + short video
- All attributes filled (weight, brand, material, warranty)
- Competitive price + 1 promotional offer
- Fulfilment method selected (FBB/FMS suggested)
Ready-to-Use Listing Templates (copy-paste for any product)
Universal Title Template
[BRAND] [PRIMARY KEYWORD/PRODUCT TYPE] | [MAIN USP or FEATURE] | [SIZE/QUANTITY/VARIANT]
Universal Highlights (5 bullets)
• [Top Benefit 1] • [Top Benefit 2] • [Top Benefit 3] • [Top Benefit 4] • [Top Benefit 5]
Universal Description (fill and paste)
[BRAND] [PRODUCT NAME] delivers [MAIN BENEFIT] for [TARGET AUDIENCE]. ✅ [FEATURE 1] — [BENEFIT] ✅ [FEATURE 2] — [BENEFIT] ✅ [FEATURE 3] — [BENEFIT] ✅ [FEATURE 4] — [BENEFIT] ✅ [FEATURE 5] — [BENEFIT] Why choose [BRAND]? ✔ [TRUST POINT 1] ✔ [TRUST POINT 2] ✔ [VALUE / WARRANTY / CERTIFICATION] Add to cart now — [CALL TO ACTION]
Category Mini-Templates (examples)
Electronics — Example
Title: [BRAND] [PRODUCT TYPE] | [KEY SPEC (e.g., 4K, 128GB)] | [FEATURE] | [WARRANTY] Highlights: • [Display / Speed / Battery] • [Connectivity] • [Warranty] • [Use-case] • [Bundle offer] Description: Focus on specs, warranty and real-life use-cases. Include exact battery mAh, screen-size and supported codecs.
Fashion — Example
Title: [BRAND] [Men/Women] [Product Type] | [Material] | [Size Range] Highlights: • [Fabric] • [Fit Style] • [Wash/Care] • [Available Sizes] • [Occasion] Description: Use fabric details, fit guidance (e.g., true to size), sizing chart link, and model height for reference.
Home & Kitchen — Example
Title: [BRAND] [PRODUCT] | [Material] | [Capacity / Size] Highlights: • [Material / Coating] • [Capacity] • [Care Instructions] • [Warranty] • [Suitable For] Description: Focus on durability, maintenance and compatibility (e.g., dishwasher-safe).
Real-world Example (Protein Powder)
Title:
FOURTH GEAR L-Glutamine 100% Pure Micronized | 5000mg Per Serving | Unflavoured Muscle Recovery Supplement – 300gHighlights:
- 100% Pure & Micronized for Faster Absorption
- 5000mg Per Serving for Muscle Recovery & Energy
- Unflavoured – Mixes Easily with Water or Shakes
- Boosts Stamina, Endurance & Performance
- Lab Tested, Safe & Trusted by Athletes
FOURTH GEAR L-Glutamine 100% Pure Micronized Powder delivers 5000mg per serving for advanced recovery, strength, and stamina. Designed for athletes, gym-goers, and fitness lovers, it helps reduce fatigue and improve endurance. ✅ 100% Pure & Micronized – Fast Absorption ✅ Supports Faster Recovery After Intense Training ✅ Boosts Strength & Energy Naturally ✅ Unflavoured – Easy to Mix with Any Drink ✅ Safe, Lab Tested & Athlete Approved Why Choose FOURTH GEAR? ✔ Premium Quality & Value for Money ✔ Trusted by Professionals ✔ Designed to Support Every Workout Journey
Final Tips to Climb to "Best Seller"
- Start with sponsored ads and promotions to build initial sales velocity.
- Maintain stock and fast shipping to avoid lost ranking due to out-of-stock.
- Keep listings accurate to avoid returns and negative reviews.
- Update listings periodically: improved images, fresh reviews, new offers.
Copy & Paste: Quick Checklist
- Title (120–180 chars) — Primary keyword used
- 5 Highlights — benefit-led
- Description — 500–1,200 chars with bullets
- 7 images + video
- All attributes filled
- Competitive price & launch offer
Last updated: September 11, 2025 — Tailored for new sellers targeting Flipkart marketplace growth.